Nominate your Green Heroes of 2021!

Nominate your Green Heroes of 2021!

The P.E.A Awards – the UK’s leading ethical and sustainable awards body – calls for the British public to select their environmental champions of 2021 – those leading the way to protect the planet 

Nominations close Tuesday 7 September at 5pm – one week to go!

The P.E.A 2021 Awards Ceremony will take place on Thursday 28 October at One Marylebone, London NW1 4AQ

Conscious Frontiers is delighted to be working with Britain’s leading sustainability awards body, The P.E.A Awards (People Environment Achievement), in association with Citrix, which is inviting the British public to celebrate the individuals, products, services and businesses they believe are leading the charge to protect our planet. Nominations for the 11th P.E.A. Awards close on Tuesday 7 September at 5pm.

With 15 award categories for 2021 ranging from Climate Pioneer, Greenest Familyand Ethical Influencer, to Health & Wellbeing,Moneyand Digital Technology, previous P.E.A Awards winners include Sir David Attenborough, Juliet Davenport OBE, Polly Higgins and Human Milk. 

Jarvis Smith, Founder of the P.E.A Awards, says:“I set up the P.E.A. Awards to say thank you to those people, often unseen, sticking their necks out and putting themselves wholeheartedly into saving the world – and ultimately ourselves – often with little money or support. Please put forward your picks for your Green Heroes of 2021!”

Nominations are open to the public here. Winners will be announced at the P.E.A. 2021 Awards Ceremony on Thursday 28 October at the elegant One Marylebone central London venue, and will receive high profile editorial in My Green Pod magazine, distributed with The Guardian in print and online to over 7 million people.

Jarvis Smith, PEA Founder

Jarvis Smith – who was inspired to leave a successful career in advertising to help make the world a greener place after spending three weeks on a landfill site for Channel 4’s Dumped programme – is also appealing to the government, citizens and brands of Britain to rally together to tackle the escalating climate emergency by embedding Nature restoration into all their audited transactions. In the wake of the UN Decade on EcoSystem Restoration’s (2021-2030) clarion call for the protection and revival of our planet’s ecosystems, he urges everyone to join the ‘Age of Restoration’.

“With the world in serious jeopardy as the climate crisis warms up the planet, we have to act now, all of us,”says Smith, “the government, brands, organisations and every individual. We have to make giving back to Nature as normal as taking from Nature has become, and build a fast track to net zero without reinventing the wheel. To do this, we invite everyone to become conscious consumers and buy from ethical brands committed to giving back to Nature and which embed restoration into all their transactions. In 2019, there were 40 billion UK payments – if a tree were planted for every one of those transactions, we’d offset the entire human population’s carbon footprint for one year, amounting to 40 billion tonnes.” 

Katie Hill, Chairperson for the all-female Judging panel for the P.E.A Awards and Co-founder of My Green Pod, adds: “With COP26 Glasgow fast approaching in November, we are now at the most important time in humanity’s history. The climate crisis is a global issue that will only be solved if every single one of us mucks in, so we urge you to join the Age of Restoration by giving back to Nature with all your audited transactions.

Katie Hill

“At My Green Pod, we’ve partnered with reforestation charity TreeSisters to plant a tree with every transaction on our ethical online shop. Other brands embedding restoration include natural beauty company, Weleda, who have pledged to plant one million trees, and Yeo Valley who are committed to organic and regenerative farming. We encourage everyone to shop with discernment,making the shift from consumers to restorers – it’s the simplest, quickest way we can all help reverse climate change. And be sure to honour anyone you know already leading the way to restore our world by nominating them for a P.E.A Award by 7 September!”  

For more information about the P.E.A Awards, in association with Citrix, visit: 

To nominate your Green Heroes of 2021, visit:

(Closing date for nominations: 7 September)

Jarvis Smith and Katie Hill are available for interview

For Media Enquiries contact:
Will Gethin at Conscious Frontiers 
07795 204 833

Notes to Editors


The P.E.A. Awards, co-founded by Jarvis Smith and Katie Hill, is the UK’s leading sustainability awards, honouring the individuals and teams behind the products, services and businesses that are changing the face of our planet. Previous winners include Sir David Attenborough (Eco-Hero of the Decade), Juliet Davenport OBE, Cat Fletcher, Polly Higgins, Seedball, Triodos Bank, Human Milk and many other amazing Earth ambassadors who are committed to revolutionising old models and systems. Across sectors ranging from finance and energy to music and art, the P.E.A. Awards identifies and celebrates the green heroes who are taking matters into their own hands and providing inspiring alternatives to business as usual. These sustainability pioneers are recognised and rewarded at our elegantgreen carpet event!  


CITRIX (TITLE SPONSOR) – Citrix aims to power a world where people, organisations and things are securely connected and accessible to make the extraordinary possible. We help customers reimagine the future of work by providing the most comprehensive secure digital workspace that unifies the apps, data and services people need to be productive, and simplifies ITs ability to adopt and manage complex cloud environments. Citrix solutions are in use by more than 400,000 organisations including 98 percent of the Fortune 500.

AVALLEN –Avallen are on a mission to be the world’s most planet positive spirits brand, made with nothing but apples, water and time and actively removing 2.73kg of CO2e from the atmosphere with every bottle made. Avallen is the delicious moment when flavour and sustainability converge, so you can still enjoy a great tasting tipple without leaving the planet a hangover!

DELOITTE – Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. With more than 150 years of hard work and commitment to making a real difference, the organisation has grown in scale and diversity – approximately 286,000 people in 150 countries and territories, providing these services – yet their shared culture remains the same. Deloitte serves four out of five Fortune Global 500® companies.

DELPHINA HOTELS & RESORTS – Delphina Hotels & Resorts has become the first Italian hotel group to use entirely green and renewable energy across its entire portfolio. This allows the hotel group to save 3,536 tonnes of CO2 each year. The luxurious properties are built into the landscape and integrated with the region’s indigenous plants and trees. The use of locally sourced materials means Delphina has helped to regenerate centuries-old artisanal trades and skills in the area.

ETHICAL INFLUENCERS – Ethical Influencers is a digital community doing good. From sustainable storytellers to honest podcasters, ethical fashion instagrammers to zero waste vloggers, the Ethical Influencers community is a growing network of over 1000 influencers collectively working towards a better world. The company was founded in 2018 by Besma Whayeb, an ethical influencer and author of sustainable fashion and lifestyle blog,

MYENERGI – MyEnergi’s mission is to change the world through their green technology, creating a kinder and more sustainable future, together. The company are relentless in their pursuit of transforming living and working environments with green energy solutions, supplying tens of thousands of homes and businesses globally with their renewable energy products and smart devices. They give you the power to control your home’s flow of energy. Micro-generated surplus energy can be as high as 80% and 100% of that can be self-consumed through their system.

MY GREEN POD – My Green Pod Ltd is an independent, family-run UK business which looks to share the real stories behind the brands and people working tirelessly to offer ethical alternatives to mainstream products and services. You might not see these options on the high street and they may not be the first to appear in online searches. Unlike most companies, the founders meet and connect personally with the owners of the companies they work with. They do this because they believe that authentically ethical products and services can only be produced and supplied with conscious, heartfelt intent. With your support, these companies could change the face of business and the health of our environment – and you could save some cash and discover some extremely effective ethical products along the way! Every time you buy from My Green Pod’s marketplace, they will plant a tree in the tropics (through charity partner TreeSisters) as their way of saying thank you for helping to change the path of the future. Together, lots of small actions make a huge difference. #PutYourMoneyWhereYourHeartIs

OCTOPUS ENERGY – Octopus Energy believe energy should be better. A better experience for you through transparency, honesty and simplicity. Better for the planet, through real long term investment in renewable generation in a low CO2 future.

WELEDA – In harmony with nature and the human being. What started in 1921 as a pharmaceutical laboratory with its own medicinal plant garden, is today a world-leading manufacturer of holistic natural cosmetics as well as pharmaceuticals for anthroposophical therapy. 

YEO VALLEY – Yeoganic is Yeo Valley’s way of being organic and a little bit more. The family farm goes the extra country mile to look after its land, animals and people. Someone once said that the top six inches of soil supports all life on land. That makes Yeo Valley think we really need to look after it.

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